Social Media Strategies:

In the past 20 years the strategy for bands getting recognised and getting big changed dramatically. Since computers had become cheap enough to be found in almost every household, and powerful enough to write music on. The huge money required turned into just a small amount for a computer, and everyone could be writing music on a computer, instead of having to be recognised by an AR, and then taken to an expensive studio. This essentially gave anyone with the motivation the opportunity to produce their own good and high-quality sounding music. Also, music talent shows such as “The X Factor” and “The Voice” made the story of the auditioning musicians the main product, with the music as a side note. This is why before an audition, there would be a mini interview asking about why the person was on the show, and this would make the audience connect with the musician on a deeper level, as they knew them better, and therefore make them want to go through regardless of the music. To make a social-media account that is successful within its own right, we need to understand and use a few main rules. Firstly, we need to apply storytelling, not promotion. A social media audience is much more likely to follow along someone who has a story to go through, and who is a real person. We need engagement with our audience through the social media accounts, which involves things like funny pictures or videos, or perhaps even memes.

 

 

This makes the audience come to the social media account. After engagement, the second part of the social media campaign is the storytelling, which is showing the social media audience little snippets of the artists route to being a successful musician.

 

 

 This includes videos or pictures of them in the recording studio, or pictures of them writing music and so on. The final thing that needs to be accounted for in the social media campaign is promotion, and it is the one that needs to be kept at a minimum. People do not like a lot of promotion on a social media account, as it can get irritating, and so it needs to be limited. However, if you promote certain products rarely, it works in your favour, as your fan base is much more likely to purchase something you have promoted if you don’t promote things that often. So, to sum up, a social media campaign needs to have engagement (50% of the campaign), storytelling (30%) and finally promotion (20%). Captioning posts is also very important because it gives the audience context to what you have posted, and it gives yet another opportunity to engage with the audience, as you can leave questions for them to reply in the comments, or just let them know what’s happening in the picture. I am going to try this out by recreating 3 mimic social media posts and captioning accordingly, one post for engagement, one for storytelling and one promoting a product that I use.

 

 

Caption: Who's a good boy?

 

 

 

Caption: Something in the mix. What do you guys wanna hear? 🧐

 

 

 

Caption: I have honestly never had such clear tasting sparkling water. I absolutely love this stuff guys. Use the code Bashy15 to get 15% this sparkling water and let me know what you think 👊.