Making of our social media - part 6

This is the 6th update of the making of our social media. The next few posts that I did were all around the time of the single drop and of the album drop, and so there were a lot of posts specific to that to try and build up as much awareness for the album and for the single as possible. 

The first post from this update is the single release. Tegan designed the album artwork for the single, and we posted it on the instagram and on the twitter. The is very clever as it hints at some of the references to the music video that hasn't been released yet, but will be. 

The next post that we did was announcing that the album is going to be dropped the next day. This is a very important post, trying to build as much awareness for the album as possible before it drops. I decided again to go with no photograph so that the words were not distracted from and also we did not have an appropriate photo worthy of perhaps distracting from the caption. 

The next post was announcing the albums arrival. This was fairly similar to the single arrival post, but we had to use slightly different hashtags to try and develop a new following for the album specifically. We were going to launch this with the album cover, but that wasn't ready yet and so I went for a nice picture of the brand. 

The next few posts were promoting the brands first launch of their Merchandise. I designed the Merchandise, and decided to keep the logo plain and simple, with just "The Michelles" written in a spray paint. For the first launch, I decided we would go for clothing (since that is quite a broad decision that most people buy). 

The next post that I did was a thank you tweet to all the fans that listened to the album. This was something that I found Miley Cyrus and Avril Lavigne did on twitter and instagram, and so it was definitely something to include on our bands social media. In addition, it creates a more personal connection between the band and the audience. 

In conclusion, these tweets I think went quite well, and they were all posted very closely together (since it was quite a hectic time in the bands campaign), but I think they all went quite well. I think the next move is to start trying to show or reflect some of our influences so that we can try and add a bit of back story and share who the band like to listen to with their audience.