The next few tweets that I did on the bands twitter page mostly consisted of retweets from similar artists that we have already researched into. The band retweeting other artists makes them look more established, shows the audience who their inspirations were and it also just gives them more stuff to post and tweet about, and so that is why we did it. We ended up retweeting Avril Lavigne, Miley Cyrus, Kelly Clarkson and Gwen Stephani.
The next few tweets that we did were becoming more relevant to the band. The first one of these was a hint to the music video - a picture of the bears from the music video. This builds up the awareness for the video before it is even announced.
The next tweet was a behind the scenes photo from the music video. We initially wanted some behind the scenes footage, but twitter never seemed to like any of the videos we tried to upload, and so we were forced to go with a photo. Nonetheless, it again builds up awareness for the video.
The next tweet that I did was another tweet just reminding the audience that the music video is dropping very shortly, again trying to build awareness.
The next two tweets that I did were again quite silly tweets, trying to humanise the band and make them more relatable to the audience on social media. We took one of the cut up bears from the shoot, and said that Connie was the one that did it (in a funny way) to try and imply that the band are generally quite relaxed and jokey people, whilst simultaneously hinting at themes in the video that is dropping very soon after these couple of tweets.
The next couple of posts that I did were again, going back to promoting and raising awareness for the music video. I also used the hashtag for the single dollhouse, as everyone who started to follow #dollhouse will see that the music video is dropping shortly.
The next tweet that I did was the announcement that the music video had finally dropped. Again, this kinda of post isn't as important as the posts leading up to the release of the video in my opinion, but it still is one of the last times we get to promote the video on the social media, and so it is worth it.
Overall, this lot of posts have been quite a mixture, but I think because Tegan and I planned it out on the social media timeline before hand, it went pretty well. It was quite an impulsive decision to retweet some of the other artists, but I think that it worked quite nicely in the social media, and gave the audience a break from just the stuff about the band.
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