The remaining posts from the social media that I used on twitter were all after the album, single and music video release. Although it may not seem that important to post after all the products have been released, it is still good to keep on promoting these products, and also think of some other stuff to try and raise more awareness for the band and their music campaign which is why we continued with the next few posts.
The first of these was tweeted after the announcement that the music video had dropped. It is a photo of Georgie (the camera person on the shoot day) holding the camera, to try and show the audience that the video was shot in a professional way.
The next tweet was the second bit of merchandise that we dropped. This drop wasn't nearly as big as the first drop, and it was different items, but we figured that it would be a great time to release some new merch just after the music video was released, as we ca try and get the audience dressing and looking like the band. I designed the merch for this as well.
The tweet after that was another picture from the shoot day. Again, we were trying to raise even more awareness for the video, also by showing how advanced and professional some of the equipment we used to shoot the video was.
The next post was perhaps one of the last personal and "goofy" tweets that I did on the bands twitter page. Dotting these kind of posts throughout the page was a really good way to remind the audience of the star image of the band, but it is also a great opportunity to try and develop a more relaxed a personal relationship with the audience.
The next two posts were announcing that the band is about to go on tour for their new album. We thought that this would be the perfect time for the tour, since everything has been released, and so going on tour is the last bit of advertisement and awareness building for the band. We also started a hashtag for the tour, whilst still using the same hashtags that we used before.
The next couple of posts that I did on the bands twitter was showing the dates and locations of where the band will be performing on their UK tour, and the second post is stating that the tickets have gone up and are live. Again, this tour is probably the final big way that we can promote our band on twitter (as all the other products have already been released).
The next 3 posts, we decided to show on our social media that the band was having some success with the tour, and so we chose 3 locations from the tour, and said that they had been sold out (at 3 different times). This not only shows that the band is doing well (and perhaps gets more people wanting to listen to their stuff), but also makes the audience hurry up and buy tickets quickly, as we are giving off the sense that the tickets are selling fast. Again, we used the tour hashtags, album hashtags, and other hashtags that we have used in our previous tweets to show people who are following those specific hashtags.
For the final post on our social media, I decided that we were going to drop our final bit of band merchandise. Again, this merchandise relates to the music video that we dropped earlier, but since we had to advertise the tour, and also since we wanted to end on more merch, we decided to post-pone the dropping of this stuff till the end.
Overall, I think that these final posts were good and they rounded up the twitter page quite nicely (especially with the tour). One thing that I think we did quite well in these final few posts was with using the hashtags, because some of the previous posts, I had forgotten to use them, but in the later ones I used them more consistently.
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